After viewing each listing, respondents were instructed to rate their interest in booking a reservation.Note: Presentation of alternate listings were randomized evenly and consistently throughout the field.1 listing with a virtual tour + 1 listing without a virtual tour.1 hotel listing + 1 restaurant listing and.Respondents were asked to view one of the different versions for each business (in a randomized order).Different versions of a local business listing (one for a hotel, the other for a restaurant) were created to include basic info, photos and/or a virtual tour (the same media were used to create each version).An online survey was conducted with consumers who had searched online for a restaurant or hotel within the previous 30 days (using any device).Ĭollected between July 21st and August 2nd, 2015.Pierre de Coubertin proposed the motto, having borrowed it from his friend Henri Didon, a Dominican priest who taught sport close to Paris.
These three words were meant to encourage athletes to give their best during competition. The original Olympic motto "Citius, Altius, Fortius" was adopted with the launch of the Olympic Movement in 1894 at the urging of founder Pierre de Coubertin, who wanted a slogan that expressed excellence in sport. Introducing the new Olympic motto: Faster, Higher, Stronger - Together. It emphasises the IOC’s message of solidarity and the belief that the world moves forward only when it moves together, and the irresistible power of the Olympic Games to unite people, communities and societies across the globe. The creative campaign celebrates athletes by showcasing their journey to the Olympic Games Tokyo 2020, and how they have kept moving even when the world around them stopped.
The importance of unity and solidarity is also reflected in the IOC’s global campaign, entitled “Stronger Together”. The motto in Latin is “Citius, Altius, Fortius – Communiter” and in French: “Plus vite, Plus haut, Plus fort – Ensemble”. We can only go faster, we can only aim higher, we can only become stronger by standing together - in solidarity.” In his remarks before the unanimously vote, IOC President Bach explained the link between the change and the original motto: “Solidarity fuels our mission to make the world a better place through sport. The new Olympic motto now reads: “Faster, Higher, Stronger – Together”. The change adds the word “together” after an en dash to “Faster, Higher, Stronger”. On 20 July 2021, the Session of the International Olympic Committee approved a change in the Olympic motto that recognises the unifying power of sport and the importance of solidarity.
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